Ireland, Curated for You.

Destination experts for tailored tours, events, and bespoke experiences

At Spud, we bring a fresh perspective to destination management in Ireland.
Combining creativity, local knowledge, and a trusted network, we curate bespoke experiences, itineraries, and events that leave a lasting impact.
Our programs blend authentic Irish culture, hidden gems, and legendary storytelling with seamless service and expert logistics.
Partner with us to deliver unforgettable journeys that celebrate the warmth, spirit, and soul of Ireland.

Our Approach

We use the principals of experiential design to craft memorable and engaging experiences.

Imagination

We begin with your vision. Tell us about your group, their backgrounds, interests, needs and expectations.

Design

Tailored programmes, creatively conceived. Our team plans and curates experiences that transcend the ordinary.

Delivery

Every aspect of your cultural exploration is honed to perfection. We meticulously orchestrate each moment, ensuring your experience is executed with precision and passion for excellence.

Philosophy

“Learn to type. Learn to drive. Have fun. Write postcards. (Letters take too long and you won’t do it; a postcard takes two minutes.) Be punctual. Don’t worry about what other people are thinking. They are not thinking about you. Write quickly. (Taking longer doesn’t usually make it better.) Get up early. See the world. Call everybody by their first name, from doctors to presidents. Have parties. Don’t agonise. Don’t regret. Don’t fuss. Never brood. Move on. Don’t wait for permission to be happy. Don’t wait for permission to do anything. Make your own life.”
— Maeve Binchy

  • "We both have Irish ancestry and wanted to celebrate our honeymoon in Ireland. We were referred to Spud by a friend and they organised the most unforgettable 8 days for us. There was a lovely mix of seeing the key sites, visiting the best bars and restaurants but it was the attention to detail and going above and beyond to develop some private experiences that truly left us feeling in awe. We will be back and also tell all our friends! "

    Jac and David, Miami

  • "The bespoke itinerary Spud crafted for our corporate retreat was flawless. Every detail was taken care of, and our team left feeling inspired and connected."

    Michael, London

  • "From the moment we touched down in Dublin, everything just worked. Spud delivered a flawless incentive programme that balanced authentic Irish culture with five-star service — private storytelling dinners, coastal hikes, and experiences our team is still talking about. Their attention to detail, creativity, and local insight made the entire trip exceptional. We’ll absolutely be returning."

    Erica, Director of Global Events, California Based Technology Company

  • We brought a group of senior leaders to Ireland for a strategic offsite and wanted something different — inspiring but grounded, thoughtful but not stuffy. Spud nailed the brief. The venues were spot on, the team handled logistics seamlessly, and the cultural add-ons — from a Viking re-enactment to a sea safari with a Nat Geo videographer— the creativity made it truly memorable. A premium, professional experience from start to finish."

    — James, Head of Corporate Affairs, Pharma Company Europe

  • "I’ve travelled a lot in my life, but this was something truly special. Spud created a trip that brought three generations of our family together in the most meaningful way. From the grandkids learning to bake soda bread in a farmhouse kitchen to our quiet moment at the family gravesite in Mayo, everything felt personal. It wasn’t just a holiday — it was a journey that helped us reconnect, laugh, and remember what matters. I’ll be forever grateful for the care and thought that went into every day."

    Eileen Donnelly, Boston, MA

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