Ireland, Curated for You.

Local experts in planning and delivering bespoke events, experiences and tours.

At Spud, we approach travel and events with originality, care, and a deep connection to Ireland.
We design from scratch, using creativity, local knowledge, and long-standing relationships to build experiences that feel one of a kind.

Whether it's a private journey, a corporate retreat, or a special event, we create moments that stay with people. Every detail is considered. Every setting is chosen with purpose. And every experience is grounded in insight, story, culture, and place.

This is not about ticking boxes. It's about doing things well, with meaning, and making sure your time in Ireland feels personal and unforgettable.
Partner with Spud to deliver unforgettable journeys that celebrate the warmth, spirit, and soul of Ireland.

Our Approach

We use the principals of experiential design to craft memorable and engaging experiences.

Imagination

We begin with your vision. Tell us about your group, their backgrounds, interests, needs and expectations.

Design

Tailored programmes, creatively conceived. Our team plans and curates experiences that transcend the ordinary.

Delivery

Every aspect of your cultural exploration is honed to perfection. We meticulously orchestrate each moment, ensuring your experience is executed with precision and passion for excellence.

Philosophy

“Learn to type. Learn to drive. Have fun. Write postcards. (Letters take too long and you won’t do it; a postcard takes two minutes.) Be punctual. Don’t worry about what other people are thinking. They are not thinking about you. Write quickly. (Taking longer doesn’t usually make it better.) Get up early. See the world. Call everybody by their first name, from doctors to presidents. Have parties. Don’t agonise. Don’t regret. Don’t fuss. Never brood. Move on. Don’t wait for permission to be happy. Don’t wait for permission to do anything. Make your own life.”

— Maeve Binchy

"We both have Irish ancestry and wanted to celebrate our honeymoon in Ireland. We were referred to Spud by a friend and they organised the most unforgettable 8 days for us. There was a lovely mix of seeing the key sites, visiting the best bars and restaurants but it was the attention to detail and going above and beyond to develop some private experiences that truly left us feeling in awe. We will be back and also tell all our friends! "

Jac and David, Miami
"The bespoke itinerary Spud crafted for our corporate retreat was flawless. Every detail was taken care of, and our team left feeling inspired and connected."

Michael, London
"From the moment we touched down in Dublin, everything just worked. Spud delivered a flawless incentive programme that balanced authentic Irish culture with five-star service — private storytelling dinners, coastal hikes, and experiences our team is still talking about. Their attention to detail, creativity, and local insight made the entire trip exceptional. We’ll absolutely be returning."

Erica, Director of Global Events, California Based Technology Company
We brought a group of senior leaders to Ireland for a strategic offsite and wanted something different.. inspiring but grounded, thoughtful but not stuffy. Spud nailed the brief. The venues were spot on, the team handled logistics seamlessly, and the cultural add-ons were so unique including a Viking re-enactment at a huge castle and sea safari with a Nat Geo videographer. The creativity made it truly memorable. A premium, professional experience from start to finish."

— James, Project Coordinator, Pharma Company Europe
"I’ve travelled a lot in my life, but this was something truly special. Spud created a trip that brought three generations of our family together in the most meaningful way. From the grandkids learning to bake soda bread in a farmhouse kitchen to our quiet moment at the family gravesite in Mayo, everything felt personal. It wasn’t just a holiday — it was a journey that helped us reconnect, laugh, and remember what matters. I’ll be forever grateful for the care and thought that went into every day."

Eileen Donnelly, Boston, MA
We recently had the privilege of experiencing a three-day team event in Ireland, masterfully organized by Rob from SPUD. From start to finish, this was a great experience. Our days in the Wicklow Mountains were nothing short of magical - from exhilarating biking and hiking adventures to an unforgettable, specially designed pub experience that captured the true spirit of Ireland. Managing such a large group could have been challenging, but Rob’s expertise and genuine passion made everything flow seamlessly. What truly set this experience apart was Rob's wonderful dedication to sharing his beloved country with us. His deep connection to the land, the culture, and the people was evident in every moment. We returned home not just as satisfied tourists, but as people who had been touched by the magic of Ireland through Rob's eyes. For a big part of our group it had been the first visit to Ireland, but certainly not the last. Highly recommended!

Isabel, Event and Meeting Planner, Berlin

Connect With Spud

Stay connected with Spud. Sign up for our newsletter to receive exclusive updates and insider tips on unique Irish cultural experiences.